Experiencing Metaverse FOMO? Don’t Panic, it’s a Marathon, Not a Sprint
Retail TouchPoints
MARCH 7, 2022
In a new survey from marketing platform Klaviyo , 49% of consumers said they don’t know what the metaverse is , and among those respondents who said they were aware of the metaverse, 78% think it’s mostly marketing hype. Think of Second Life back in 2003 — that was essentially a metaverse. Most consumers are in the same boat.
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