2003 Marketing Retail Marketing Shopping 
Retail TouchPoints
AUGUST 3, 2023
Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Takeaway : It’s time to dig deep.
Retail Prophet
AUGUST 11, 2023
E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. They refe to retail not as commerce or shopping, but as “entertainment.” But the shift is bigger than consumer-facing innovations.
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