Trillions in revenue and a million jobs: Unpacking JD.com’s 20-year roadmap
Inside Retail
JUNE 22, 2023
The business got its first big break in 2003, during the SARS outbreak, when Liu saw an opportunity to capitalise on the burgeoning e-commerce sector and began selling products online to customers who were eager to avoid public spaces. It’s a 20-year plan, which is likely to cover multiple economic cycles.
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