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People are Talking About RFID Again…Here’s Why

Retail TouchPoints

What’s old is new again, but this time around the focus is squarely on the value proposition for stores and consumers instead of the distribution centre (DC). You’ll likely recall the famous Walmart RFID mandate, announced in 2003 with an effective date of January of 2005. In this case, RFID in-store is the proverbial magic bullet.

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From Supply Chains to Fitting Rooms, RFID Demonstrates its Retail Versatility

Retail TouchPoints

RFID technology is far from new; in fact, it’s already been through not one but multiple hype cycles, including the jumpstart provided by Walmart in 2003 when it mandated RFID tagging by its top 100 U.S. suppliers (and continuing to today ).

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How Zenni Optical Boosted Per-Session Revenue 34% with Sharper Search

Retail TouchPoints

The customization was needed because of the peculiarities involved in shopping for eyewear online, which is something Zenni knows quite a bit about: it’s sold more than 50 million frames since it was founded as a low-cost (but high-quality) eyewear retailer in 2003. per pair, according to Ting.

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