Alibaba’s Business Model – How the eCommerce Giant Makes Money
Indigo 9 Digital
APRIL 5, 2022
It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Merchants on Taobao pay a fee to rank higher within the site’s search engine results, similar to the way Google works. Alibaba does not charge merchants on Taobao listing or transactions fees.
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