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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

With companies like Shopify it has never been easier to set up shop online. As a way to spend less on marketing Casper started selling in wholesale channels like Target starting in 2016 and began opening stores in 2018. Casper now has more than 60 stores and several retail partnerships. But is it really as easy as it looks?

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Cross-Channel Home Décor Retailing: 5 Take Away Lessons from The Game Changers

RETAIL MANAGEMENT SOFTWARE

While brick and mortar stores still play a strategic role in this market vertical, online shopping has skyrocketed, and with $294 billion expected in online home furnishing sales by 2022, retail store owners can no longer afford to miss out on the opportunity to ramp up their cross-channel game plans.