Wayfair’s Strategy – 7 Compelling Facts You Need to Know
Indigo 9 Digital
FEBRUARY 13, 2023
By Tricia McKinnon Wayfair is more than just a pretty website, the company has been able to penetrate the online home goods market in a way that few competitors including Amazon have been able to. In 2002 Wayfair’s founders Steve Conine and Niraj Shaw noticed a trend. As Wired writes : “dropshipping is a ‘fulfilment’ method.
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