2002, Consumer, Marketing and Marketing Spend

Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

Consumer

Consumer Returns Advertising Marketing

Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

FEBRUARY 13, 2023

By Tricia McKinnon Wayfair is more than just a pretty website, the company has been able to penetrate the online home goods market in a way that few competitors including Amazon have been able to. In 2002 Wayfair’s founders Steve Conine and Niraj Shaw noticed a trend. As Wired writes : “dropshipping is a ‘fulfilment’ method.

Home Furnishings

Home Furnishings Advertising Marketing Marketing Spend

Experience Retail Today

Why Direct to Consumer Brands Struggle with Profitability

Wayfair’s Strategy – 7 Compelling Facts You Need to Know

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