2002, Consumer, Management and Marketing Spend

Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

Consumer

Consumer Returns Advertising Marketing

Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

FEBRUARY 13, 2023

If you are curious about how Wayfair came to dominate the online home goods market here are seven facts about Wayfair’s strategy you should consider including the challenges it faces as an eCommerce business. In 2002 Wayfair’s founders Steve Conine and Niraj Shaw noticed a trend.

Home Furnishings

Home Furnishings Advertising Marketing Marketing Spend

Experience Retail Today

Why Direct to Consumer Brands Struggle with Profitability

Wayfair’s Strategy – 7 Compelling Facts You Need to Know

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