2002 Advertising Marketing Marketing Spend 
Indigo 9 Digital
NOVEMBER 16, 2023
The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. Warby Parker spent $43.3 million and $58.5
Indigo 9 Digital
FEBRUARY 13, 2023
By Tricia McKinnon Wayfair is more than just a pretty website, the company has been able to penetrate the online home goods market in a way that few competitors including Amazon have been able to. In 2002 Wayfair’s founders Steve Conine and Niraj Shaw noticed a trend. Wayfair uses advertising to buy growth. billion in sales.
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