Livestreaming Success Stories from Adore Me, Pacsun, Simon and More
Retail TouchPoints
APRIL 25, 2023
Livestream shopping has proven a tough nut to crack in the West. Despite the format’s wild success in China, where it accounted for more than 17% of all ecommerce sales in 2022, livestream commerce has been slower to take off in the U.S. Beginning with the Chinese shopping festival 11.11 after failing to find traction.
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