Rebel MD Gary Williams on taking experiential retail to the next level
Inside Retail
DECEMBER 4, 2023
It also marks Rebel’s first foray into new categories, such as specialised apparel and footwear for racing and trail running, even as it bolsters the retailer’s existing positioning as the ‘home’ of football and basketball in Australia. “I Focus on ‘her’ Williams initiated the RCX project shortly after joining Rebel in 2019.
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