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Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.
The best way to achieve inventory visibility is by using powerful inventory management software, integrated with your point-of-sale (POS) system. For mid-size retailers, real-time updates are particularly valuable during peak sales seasons or promotions when stock levels fluctuate rapidly.
Every retailer has multiple brands that are vying for shelf space and promotional efforts. It’s critical that you promote your brand to retailers so they choose to favor you over the crowd. Trade promotions are one of the best ways to do that. What is a Trade Promotion? Trade promotions can take several different forms.
This minimises out-of-stock situations, leading to increased sales and customer satisfaction. Intelligent algorithms within Merret Pro facilitate automatic stock movement between distribution centers and stores, optimising replenishment and reducing markdowns. The result?
Advanced inventory management software integrates with point-of-sale systems, monitoring every sale and tracking stock levels. It even accounts for seasonal trends, promotions, and supplier lead times. Managers can visualize metrics like sales trends, inventory turnover, and customer lifetime value.
Lightspeed Retail Mostly known for its point of sale ( POS) system and inventory management solutions, Lightspeed Retail offers a simplified inventory solutions experience that lets you access your stock data from anywhere in your enterprise. The Top 5 Cloud-Based Inventory Management Systems for Retail: Pros & Cons 1.
For instance, the e-commerce team might be trying to run a promotion while stores have inadequate inventory to fulfill demand. Enhanced Gross Margins Traditional forecasts are often inaccurate, leading to steep markdowns. There is very little coordination between them, which leads to disconnected experiences for shoppers.
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