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Maximizing the benefits of in-store shopper tracking

Shopper Motion

By collecting data on how shoppers move through the store, what products they interact with, and how long they spend in different areas, retailers can gain a deeper understanding of what drives sales and make informed decisions about store layout, product placement , and marketing efforts. RFID tracking.

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Seven Key Technologies For Retailers In 2022 

Retail Minded

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Cashierless Stores . Facial Recognition .

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How to Use Wi-Fi Marketing to Engage Shoppers

Retail Next

Some of the other benefits: iGR found that 62 percent of small businesses reported that customers spent more time at a location with free Wi-Fi than locations without. Half of those businesses surveyed said customers spent more after they added Wi-Fi to the store. In marketing, it doesn’t get more specific than that. .