As the Holidays Approach, it’s Time to Rethink Retail Pricing Methodology…and AI Can Help
Retail TouchPoints
DECEMBER 12, 2023
In addition to this timing variation, over 60% of shoppers plan to do their browsing online, yet 85% expect to buy at least one product in a store. In this kind of shopping environment, how should retailers align their promotions and markdowns for the greatest impact?
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