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SHEIN Opens Dublin HQ, Plans 30 Pop-Up Events Across Increasingly Important EMEA Markets

Retail TouchPoints

SHEIN has officially launched its Europe, Middle East and Africa (EMEA) headquarters in Dublin City Centre, Ireland and is planning to host approximately 30 pop-up store events across the region this year to boost its profile with customers. The news comes as fellow Asia-based discount shopping app Temu picks up steam in the U.S.,

Planning 227
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How HomePro aims to grow in Thailand’s fragmented DIY market 

Inside Retail

Thailand’s HomePro is strengthening its market leadership in the country’s DIY/home improvement industry in the first half of 2023. According to Statista Market Insights, the DIY and Hardware market was worth US$14.21 According to Statista Market Insights, the DIY and Hardware market was worth US$14.21

Marketing 130
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Why Thailand’s rainy season is a double-edged sword for its DIY chains

Inside Retail

The growth was partly assisted by the opening of eight net new stores since mid-2022, and five more are planned for the second half of this year. Net profit for the first half was up 6.6 Net profit was 1.6 These results have not deterred the company from its expansion plans. billion baht.

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Margin vs Markup. What is the Difference?

Retail Bound

Particularly in markets with increased volume and price pressure, proper pricing is a vital strategy for remaining competitive. If you stray from this boundary by setting the price too high or too low, either action can result in lost sales and jeopardize the company’s market share. If it makes less, that is a net loss.