Sat.Jan 02, 2021 - Fri.Jan 08, 2021

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e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

Retail TouchPoints

Cosmetics, which was a digitally native brand, we launched Keys Soulcare online first, with a rich editorial site and weekly email newsletter. Similar to e.l.f. We felt it was important to lead with community and content first , and build a passionate following around the concept of “soulcare.”

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Exclusive Q&A: How Amazon’s Marketplace Disconnects Sellers from Their Customers

Retail TouchPoints

The beauty is that the seller can capture customers’ personal information and email address, which means they can start doing newsletters and sending promotions about a sale or a new product launch. RTP: The New York Times Magazine recently ran a big story about Shopify.