Sat.Dec 16, 2017 - Fri.Dec 22, 2017

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Wiser in the News: The Strategy, Science and Psychology of Holiday Promotions

Wiser

Get a sneak peek into Wiser promotional data included in Bain & Company’s holiday retail newsletter published yesterday. The newsletter states, “working with Wiser, we found that discounts in email promotions averaged 36%—slightly higher than last year’s 34%.” ” .