Mon.Mar 29, 2021

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7 Questions Every Retailer Should be Asking Itself About Ecommerce and Shopper Loyalty

Retail TouchPoints

Do I have a strategy that will stay compliant with the changing privacy laws like the CCPA? Do I have the right data strategy to drive shopper loyalty? Do I have a data strategy that can be used to measure path to purchase, campaign efficacy, CLV?

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?