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Is Price Matching the Right Strategy for You?

Wiser

The bottom line is that price is always top of mind for consumers. In one survey of more than 3,000 back-to-school shoppers, 82 percent said the main reason they shopped online was to compare prices. A separate Wiser survey of headphones shoppers had price as one of the top-five reasons to buy.

article thumbnail

Is Price Matching the Right Strategy for You?

Wiser

The bottom line is that price is always top of mind for consumers. . In one survey of more than 3,000 back-to-school shoppers, 82 percent said the main reason they shopped online was to compare prices. A separate Wiser survey of headphones shoppers had price in the top-five reasons to buy. .