How Sephora Turned Order Fulfillment into a Loyalty-Builder
Retail TouchPoints
AUGUST 22, 2024
Although her Wall Street background gave her a clear advantage in finance, her time working under Mary Beth Laughton — Sephora’s VP of Ecommerce at the time — unlocked new career possibilities. To achieve that goal, fulfillment has to be embedded into other functional discussion areas, such as marketing and merchandising. “We
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