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How Sephora Turned Order Fulfillment into a Loyalty-Builder

Retail TouchPoints

Although her Wall Street background gave her a clear advantage in finance, her time working under Mary Beth Laughton — Sephora’s VP of Ecommerce at the time — unlocked new career possibilities. To achieve that goal, fulfillment has to be embedded into other functional discussion areas, such as marketing and merchandising. “We

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15 Best Apps for a Business Selling Clothes

Small Biz Trends

It’s a Huge Market to Sell Clothes Online. It should be no surprise there’s a huge market for reselling clothing. Consider these latest figures from one of the top fashion resale sites, thredUP: The fashion resale industry totals about $20 billion in sales alone, and it is the biggest resale market in the US.

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Retail’s New Normal: Here’s What Retailers Should Focus On As The Country Continues To Reopen

Retail TouchPoints

The COVID-19 pandemic brought into sharp focus which retailers were better prepared to weather massive market disruption and which were not. An offering that retailers may want to keep top of mind, especially during this time, is ship-from-store. Erik Morton is SVP, Product and Strategy at CommerceHub.

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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

The holidays always tend to put a strain on the piggy bank, but a study from personal finance company Credit Karma found that 43% of consumers are feeling more financially stressed this holiday season, and inflation is the leading cause. Shortages and Sticker Shock Heighten Holiday Stress. 22 and 23, which would be a new record.

Consumer 261
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Balancing Act: Financial Planning Tips for E-commerce Startups on a Tightrope

365 Retail

Setting Revenue Goals Conduct market research to estimate your revenue potential across products, segments, and channels. Targeted Marketing Dial-in campaigns tailored to high-value customer segments. Lean on cost-efficient channels like SEO and email marketing to supplement targeted paid ads. Measure ROI religiously.

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10 Online Business for Sale in June

Small Biz Trends

The business currently has an average of 150 bookings annually without any advertising, so there is huge potential with the right marketing campaign. Digital Marketing Agency. You can relocate this 15-year-old Digital Marketing Agency anywhere. 5000-listed company provides both digital and traditional marketing services.

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Policing Your Brand on Online Marketplaces: an Intellectual Property Guide for Retailers

Retail TouchPoints

For example, a product may not arrive in an expected time frame, it may arrive damaged due to insufficient packaging, or even the wrong product may have been shipped. In some instances, the reseller may agree to stop selling the product immediately in exchange for the brand owner dropping the lawsuit.