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Clear vision – omnichannel retailing for optical brands

I Vend

That means that optical retail stores not only face competition from each other, but also from different retail segments, including department stores, speciality fashion, pharmacies and discount stores. This combination of challenge and opportunity means that never has brand been so important for optical retail stores.

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7 Price Planning Tips to Maximize Retail Profits (2020)

Retalon

Price planning is one of the most difficult (and often misunderstood) elements of retailing strategies. Pricing right is the fastest and most effective way for managers to increase profits.” ( McKinsey & Company ). But emulating successful retailers in price planning isn’t enough. What does this mean for price planning?