The Four Ps of Retail Business: Mastering the Basics of Retail for Your Business
Retail Minded
JULY 6, 2024
The 4Ps of retail management are: product, place, price and promotion. Product The product must fulfill a need or desire for your customer, making it the foundation of your retail operations. For small retail outlets, this might mean offering goods that aren’t available in big department stores, giving you an edge in the market.
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