Can Kohl’s New Merchandising Strategy Create Holiday Magic?
Retail TouchPoints
OCTOBER 23, 2023
While discounts and deals will be core, the ailing department store chain is also prioritizing in-store merchandising and curation to improve the customer experience. To make finding the perfect gift even easier, Kohl’s has developed a new front-of-store experience, aptly called Gift Shop, that is curated for various holiday gifting needs.
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