Proudly made in China: How Chinese consumers are reclaiming domestic brands
Inside Retail
AUGUST 16, 2021
Added to a growing list of national holidays in China, May 10 was declared ‘Chinese Brands Day’, an event that proudly promotes “Made in China” and an attempt to shed the counterfeit and copycat stereotypes equated with overseas brands. Today Li-Ning is valued at US$7 billion, chasing the top American and German sportswear giants.
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