Retail Assortment Strategies: What Are They & How Do They Work?
Wiser
APRIL 10, 2023
For example, an ice cream shop might offer other treats like frozen yogurt, cookies, or candies to appeal to customers who aren’t looking for ice cream. Too wide and you’ll end up with leftover dead stock. Every retail store has a different assortment. All of these brands offer a large, varied product mix.
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