Retail TouchPoints

MAY 17, 2022

At Coach, Zaccariello is responsible for visual merchandising through the company’s 3D creative studio, including store windows, showrooms and pop-ups, design and production of events and the digital experience team. In Shanghai, the brand encountered challenges because indoor events were restricted at holiday planning time.

Visual Merchandising 244

Visual Merchandising Outdoor Location Customer Experience 244

VMS

APRIL 19, 2021

D ESIGNING A RETAIL experience, restaurant and new headquarters all-in-one may seem like the equivalent of summiting a mountain for some, but the design teams at Snow Peak and Skylab Architecture (Portland, Ore.), The concept also features a restaurant, event space and an outdoor patio. met the challenges head on. gallery_holder}}.

Outdoor 52

Outdoor Visual Merchandising Planning Customer Experience 52

Retail TouchPoints

MARCH 6, 2024

Certain locations even boast their own outdoor athletic fields. The exterior façade is particularly important, because the customer experience starts from the outside. Take care not to change so much that you alienate loyal customers. It can also be beneficial to take an integrated approach to experiential design.

Boutique 147

Boutique Customer Experience Outdoor Location 147