As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes
Retail TouchPoints
OCTOBER 15, 2021
There is no standardization across the industry and inconsistent sizing leads to markdowns and returns. When brands and retailers try to bring extended sizing to market, they need to determine how many SKUs they need to allocate to specific stores to accommodate in-store shopping and online fulfillment. Challenge 3: Pricing.
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