2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation)
VMS
AUGUST 18, 2021
“The main challenge of the Market by Macy’s project was balancing the traditional notions of the scale of a Macy’s shopping experience with the new Market brand outlook via a smaller format,” says Robyn Novak, VP, Nelson Worldwide. Macy’s overall customer demographic is diverse, and The Market speaks to a blend of shopping styles,” she says.
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