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2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation)

VMS

Offering signature merchandise categories – for him, her, family, and home – the store has something for everyone with carefully choreographed cross merchandising to create a lifestyle destination.”. Macy’s overall customer demographic is diverse, and The Market speaks to a blend of shopping styles,” she says.

Apparel 52
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Elements of a Great Retail Display

Retail Adventures

Elements of a Great Display We both began our retail careers in the department store industry, back when these stores were not-to-be-missed examples of great retailing. Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward.