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Co-ops newly rebranded wholesale division has secured a significant multi-year agreement with UK motorway services operator Roadchef, aimed at accelerating growth and enhancing the on-the-go retail experience. This partnership allows us to better serve our customers with high-quality, convenientproducts during their journeys.
As we explored in our eBook, “ The Wholesale Brand Disruption Guide ,” direct-to-consumer is defined as “the marketing and selling of products directly to consumers from the brand manufacturer.” In a traditional wholesale strategy, brands relinquish some control to others when they sell their products in bulk.
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