Retail TouchPoints

DECEMBER 30, 2022

Adidas has brought its TERREX outdoor brand to Vancouver, British Columbia’s Kitsilano neighborhood with a new brick-and-mortar store. As TERREX expands its brick-and-mortar presence, location scouting for the label has been focused on areas that are known to attract outdoor enthusiasts. according to Hypebeast.

Outdoor 275

Outdoor Sporting Goods Apparel Location 275

VMS

DECEMBER 3, 2021

Outdoor retailer REI (Sumner, Wash.) Cameron Janes joins the brand as Senior VP, Chief Commercial Officer, while Kelly Hall and Vivienne Long have been promoted to Executive VP, Chief Financial Officer, and Senior VP, CMO, respectively.

Visual Merchandising 92

Visual Merchandising Outdoor Promotions Consumer 92

Retail TouchPoints

FEBRUARY 23, 2022

Even visually oriented consumer-facing businesses like retail outlets often struggle needlessly to turn images into assets. Promote a hive mind toward imaging. Use flash outdoor in bright sunlight and turn it off indoors in dim spaces (no, that’s not backwards!)

Advertising 250

Advertising Outdoor Marketing Promotions 250

VMS

SEPTEMBER 3, 2021

Its primary use case of delivering SKU-level pricing and promotional information accurately and automatically has always been appealing, but the costs of early-generation ESL were high, especially when you added the expense of required hard-wired power and data infrastructure. But why stop there?

ATS 83

ATS Visual Merchandising Promotions Kiosk 83