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At the height of the pandemic, standing up services like curbside pickup, BOPIS and a frictionless digital experience quickly was all that mattered. But now, even as consumers return to stores, they have come to expect those omnichannel conveniences, meaning retail executives must find a way to make them financially viable.
Justine Suh: My first order of business at Dearfoams was to closely evaluate the brand’s current position in the marketplace across both our direct-to-consumer and wholesale businesses. Were very focused on innovation, product development, and on marketing efforts to stay ahead of our consumer needs. What does that look like?
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