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For many retailers, their owned brand(s) identify their position in the marketplace and in the mind of the consumer, and it is why many companies still exist and are thriving in today’s market. Additionally, each retailer needs to be honest with where an owned brand will have credibility with the consumer. Probably not.
What can be done to optimize shelf conditions such as availability, planogram compliance, display compliance, and more? COVID-19 has changed how the entire retail industry operates from brands to retailers and especially consumers. We have a recording of the webinar below. Wiser Solutions and The Clorox Company Webinar.
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