After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare
Retail TouchPoints
AUGUST 24, 2020
But with its June summer sale, it’s clear that Amazon has no plans to sit on the sidelines. They have plenty of room to offer great discounts, and will be more confident about their shipping guarantees as well. Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.
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