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Leveraging CXM Technology for Clienteling

Storis

One strategy that has gained traction in recent years is clienteling, a technique rooted in building long-term relationships with customers through personalized interactions and tailored recommendations. Clienteling is a sales philosophy centered around understanding and meeting the unique needs of individual customers.

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Raishma’s founder: “Setbacks only fuel my determination to overcome challenges”

Inside Retail

In an ambitious move that signals its intent to capture a share of the burgeoning luxury market in India, London-based fashion label Raishma has recently expanded its operations into the country through strategic partnerships with leading e-commerce platforms such as Nykaa Fashion, Myntra, Ajio, and Tata Cliq Luxury.

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What is a Niche Market?

Small Biz Trends

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

Marketing 139
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5 Marketing Strategies To Help You Find New Customers

Retail Minded

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. The social distancing restriction for example meant that more people are shopping online than in brick-and-mortar stores.

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DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. To find their own unique path to growth, brands must select the combination of components that best suits their messaging, product set and target audience. “So

Wholesale 282
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Unlocking the Power of Data: How Retailers Can Use Big Data to Drive Growth

365 Retail

Patenting not only guards against rivals copying your original ideas but also strengthens the value and reputation of your brand on the market. The end effect is a more agile, customer-centric company able to react fast to changes in the market. Retailers can better divide their clientele and precisely target marketing initiatives.

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How To Choose The Best Location For Your Business

Retail Minded

Retail: High foot traffic regions, such as city centers, shopping malls, or busy streets, are essential for retail establishments. Service-oriented: If you have a salon, repair shop, or consulting center, it’s recommended to choose your business location based on target audience convenience.