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Why retailers view CX as a ‘nice-to-have’ rather than a core driver of revenue

Inside Retail

Example: A specialty grocer rolled out 25 different CX improvements in a year, from mobile checkout to AI-powered recommendations. Redirecting efforts into express checkout lanes and self-service kiosks led to a 40 per cent reduction in wait times and a 15 per cent lift in customer return rates.

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Jason & Scot Show Episode 304 ShopTalk 2023 Recap

Retail Geek

Scot: [24:00] And then what is if a brand wants to be on like 10 of the 40 of these how do they do that it’s just they just hire an agency to manage it all are there some tools developed coming along they’ll do.