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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Give Back-to-School Shoppers Alternative Payment Options. Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout. This alternative form of payment was popular with all age groups in the survey, although the reasons for its popularity seem to vary by generation.

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10 Most Important Ecommerce KPIs to Measure in 2023

Retalon

Understanding your ecommerce KPIs allows you to identify issues, optimize processes, uncover new opportunities, and benchmark your progress against industry standards. Keeping close track of CAC movements helps you optimize the acquisition funnel to control costs and get maximum results from marketing spend.