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How Sephora reflects broader challenges facing Western beauty brands in China

Inside Retail

According to Roizen, major beauty brands such as La Mer, Lancome and Estee Lauder, have been engaging in aggressive pricing strategies during China’s shopping extravaganza, sometimes offering up to 50 per cent off their regular prices.

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How to Treat Pricing Like a Brand Guardian

Wiser

You’ve got marketing and sales, product, customer support, category management , and many other roles that all tie into brand management. One such role is the brand guardian. This position focuses on protecting a brand’s presence in the market. Retailers are more aggressive with sales and markdowns.

Markdowns 158