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To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small

Retail TouchPoints

Toys ‘R’ Us once boasted a prime location in New York’s Time Square while also inhabiting many large out-of-town buildings in retail parks in key towns and cities in the U.S. brand management company WHP Global has bought a controlling interest in Tru Kids, which owns the Toys ‘R’ Us brand. and abroad.