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To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small

Retail TouchPoints

A toy shop that gave the world Barbie, Mr. Potato Head and other wonderful creations. brand management company WHP Global has bought a controlling interest in Tru Kids, which owns the Toys ‘R’ Us brand. Profits at Barbie and Hot Wheels firm Mattel were $126.6 Remember Toys ‘R’ Us?