Brand Management Clienteling Fashion 
Retail Focus
JUNE 23, 2025
When these two worlds intersect, we witness a new kind of narrative: luxury becomes experiential theatre, and the brand becomes both the director and the stage. No longer content with static displays or guarded service, today’s clientele seeks immersion , surprise, and emotion. Each set was a message, each runway a story.
Inside Retail
JULY 22, 2024
Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. IR: What are the plans for Desigual in terms of new market entries or product developments in Asia Pacific? BK: Absolutely.
Retail Focus
AUGUST 10, 2023
Recently, they crossed all boundaries to discover the vast opportunities for their brands to evolve and grow. Luxury brands were able to attract a wider range of consumers who were not typically interested in high-end fashion or accessories by setting up coffee kiosks or bakeries, for instance.
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