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ROI, Conversions, Loyalty, and More — Getting the Most from Your CPG Marketing Spend

Rangeme

In an industry where standards vary, and benchmarks can be elusive, setting SMART goals becomes paramount. Setting SMART Goals: Cracking the Code Setting goals is an art form, but it’s not a vague endeavor. One of the best methods for setting your CPG marketing goals is to use the SMART goals framework. Data overload!