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Inside Ikkari’s first physical store – and its plans for more

Inside Retail

After only six months of operations, Aje Collective’s beauty brand, Ikkari, launched its first physical location, with the promise of more to come. The business uses all-natural ingredients across a slew of products, ranging from skincare and ingestibles, to beauty and diffusers. Innovation is a big part of our range.

Planning 246
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The importance of audience segmentation in Retail Media Networks

Shopper Motion

For example, a grocery store might create separate campaigns for health-conscious consumers and those who are more interested in convenience. This type of segmentation divides the audience based on their location, such as by country, region, or city. Behavioral segmentation in Retail Media. Geographical segmentation in Retail Media.

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What is Field Marketing and How Can You Get Started?

Wiser

Field marketing is the practice of putting specialized marketers “in the field” to perform product demonstrations, promote products, provide samples, gather intel on how products are displayed , make sales and collect feedback directly from consumers. It can be anything from retail locations and pop-up shops to public spaces.

Marketing 114
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7 Reasons Why Outdoor Spaces Need Reliable People Counters

V Count

In addition, with the current need for social distancing due to the global health situation, people counters can play a crucial role in helping to enforce these protocols. The number of individuals who visit these beautiful natural spaces can be quite vast, which can make park management a challenging task.

Outdoor 52
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7 Reasons Why Outdoor Spaces Need Reliable People Counters

V Count

In addition, with the current need for social distancing due to the global health situation, people counters can play a crucial role in helping to enforce these protocols. The number of individuals who visit these beautiful natural spaces can be quite vast, which can make park management a challenging task.

Outdoor 52
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How Direct-to-Consumer Brands Can Win In-Store

Wiser

After all, these brands found success online by really understanding their target market and directly applying this to consumer marketing. Taking these learnings and applying them to a physical location will help make it a special experience that a consumer won’t be able to keep to themselves.

Consumer 122
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How Tmall Global is overcoming the challenges of China’s zero-Covid policy

Inside Retail

These livestream events will provide shoppers in China with a unique opportunity to virtually shop SPO’s online inventory, as well as purchase directly from participating stores located within Woodbury Common Premium Outlets, a Simon property in New York, in time for Alibaba’s 11.11 Global Shopping Festival and throughout the holiday season.