Remove Beauty and Health Remove Customer Experience Remove Visual Merchandising
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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

Stores are a massive canvas theyre experiential, theyre engaging and its where the vast majority of transactions are actually happening, said Parbinder Dhariwal, VP and General Manager of CVS Media Exchange (CMX), CVS Healths retail media network, at the 2024 Retail Innovation Conference and Expo.

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Target Democratizes Wellness with New Under $10 Assortment

Retail TouchPoints

Target will launch more than 2,000 items across multiple wellness categories, from functional beverages to beauty, nutrition and even mens wellness. Products will be strategically placed throughout the store, with key wellness items merchandised together, and prominent displays will feature must-have items throughout the store.

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The New In-Store Playbook for Brands

Retail TouchPoints

Experience-driven shopping. Consumers, especially in beauty, health and wellness categories, want to see, touch, smell and try before they buy. Sephoras success is built on this principle; interactive displays, shade-matching tools, beauty bars. Experiences matter. Online shopping is efficient, but not immersive.

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How Hydra Health is Transforming the Hospital Gift Shop

Retail TouchPoints

Marie Kloor and her firm, Hydra Health , are focused on changing that. Our mission is to transform spaces that have traditionally been kind of an afterthought and turn them into beautiful, customer-centric and revenue-generating spaces, ” Kloor said in an interview with Retail TouchPoints.

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Sustainable Store Design: A New Era for Brick-and-Mortar Strategy

Retail TouchPoints

You can still create beautiful, functional designs that are environmentally responsible and within budget.” In the longer term, the store design industry will pivot toward more biophilic design concepts , such as using “natural materials, patterns and vegetation to create a more sustainable and healthier environment,” Hutchison explained.

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How Kroger Strengthened Customer Loyalty by Sharing its ‘Passion’ for Sustainability

Retail TouchPoints

So alcohol is often the last item, as well as health and beauty items and flowers. For people that are building their ecommerce basket [a few items at a time], the categories that tend to be added last to the cart are now more centered around social indulgences.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.