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In her expanded role, Wilson oversees strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and Lowe’s retail media network. Within that “free” value proposition, Lowe’s offers the typical perks, such as free standard shipping, receiving points for purchases and getting money back.
Net sales have certainly suffered but conversion (CVR), average transaction value (ATV), and a metric we use called shopper yield (SY) are all positive to LY (Shopper Yield is a calculation of sales per shopper and calculated by net sales/traffic). EMEA SHOWING STRONGER SIGNS OF LIFE.
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