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As a retail store owner or manager, one skill you need to develop is closing a sale. Even when you have the best products at the most competitive prices, if you do not have the ability to convince the shopper to buy, your products will remain on shelves – collecting dust. Scents: Your store should always smell good and welcoming.
The most successful brands are embracing the true meaning of a seamless experience for the customer: Buy online while in the store; order online, but pick it up as you walk the mall. Another change factor is that many new brands are not completely new at all. Stores shift in and out of malls – indoor and walking – at an increased pace.
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