Ikea wants to make smart home tech easier to use, more affordable
Retail Dive
JULY 14, 2025
You can unsubscribe at anytime. A smart home hub, like the company’s Dirigera, is required to add Matter-enabled products to a home setup. “Until now, smart home technology hasn’t been easy enough to use for most people, or affordable enough for many to consider,” David Granath, range manager at Ikea of Sweden, said in a statement.
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