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While tech giants have their heads in the clouds, this is why other retailers don’t need to follow suit

A1 Retail

By Ofri Ben Porat, Chief Executive Officer at Edgify. As counterintuitive as it is, we all know losses are an accepted norm in retailing. Factored into the bottom line, as sales increase for stores, so will the losses of product inventory. Loss prevention teams call this inevitable outcome “external shrinkage”.