Inside Retail

MAY 13, 2024

That is but one of the key conclusions in a new research publication – the 2024 Marketing Spend Report – that provides a timely overview of where companies see their marketing priorities during the first half of this year and entering the next – and which underlines the importance of digital marketing channels in companies overall marketing spend.

Marketing 287

Marketing Marketing Spend Customer Retention Advertising 287

365 Retail

AUGUST 11, 2023

With the cost-of-living squeezing consumers’ disposable incomes and ebbing away at customers’ loyalty propensities, retailers are facing higher levels of customer churn, the latest research from insights-led customer engagement platform, MoEngage , suggests.

Customer Retention 52

Customer Retention Marketing Spend Returns Customer Experience 52

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. Now, other hot-button issues are adding fuel to the data-transparency fire.

Marketing 278

Marketing Advertising Consumer Customer Retention 278